It (DVD)

The story of a shopgirl who uses her sex appeal to flummox the rich and wealthy. All the girls at Waltham's Department Store are obsessed with a story in Cosmopolitan about IT - an undefinable quality that makes one irresistible to the opposite sex. They all agree curvy, big-eyed redhead Betty Lou has IT - a hypothesis that is proven true when the boss, Cyrus Waltham, asks her out to dinner. Betty's manic, pixie-ish ways (which include taking a pair of scissors to her dress during dinner) infatuate Waltham, making his rich snob friend Monty jealous. He plants a fake news story in the paper claiming that the department store magnate's new girlfriend is secretly an unwed mother, causing Cyrus to jilt Betty. To get back at him, she crashes his latest yachting party drunk and laughs in his face. When the yacht crashes into another boat, placing everyone into danger, the two are forced to come clean and admit their true feelings for each other. The iconic Clara Gordon Bow (1905-1965) wa